Hanbi Lee

Problem: Real estate professionals faced high cognitive load and manual error when reviewing transaction forms for TRESA compliance.

AI Transparency: Designed a "Human-in-the-Loop" interface that didn't just automate reviews but provided clear, actionable feedback on why certain data points were flagged, building user trust in the AI's logic.

Approach: Led the 0-1 design and development of an AI-driven SaaS tool, translating complex legal guidelines into a streamlined automated review interface.

Impact: Reduced manual review time by 60% by designing a transparent AI feedback loop. Balanced automated efficiency with user-centered trust, a framework directly applicable to high-intent ad relevance.

Problem: High drop-off rates in the customer-facing "Quote" funnel due to UI friction and component inconsistency.

Approach: Redesigned the end-to-end user flow by performing a UX audit and refining the Figma design system to reduce cognitive load.

Approach: Validated redesign through A/B tests and iterative prototyping.

Impact: Delivered pixel-perfect, accessible (WCAG) solutions that streamlined the path to purchase, ensuring a "native" feel across web and mobile platforms.

Problem: Navigated three-sided marketplace constraints (Business, Legal, and User) to deliver high-fidelity Fintech and B2B solutions for VISA, Citi, and Rivian, ensuring performance-driven outcomes without compromising user trust.

Approach: Led end-to-end design workstreams, utilizing rapid prototyping and usability testing to validate usability of products before engineering handoff.

Impact: Successfully balanced business goals with user trust by creating intuitive interfaces for complex data, leading to higher engagement in high-stakes transaction flows.

Leadership: Mentored junior designers and led workshops on Figma best practices to ensure design excellence and consistency across the organization.

Problem: Need for increased audience engagement and brand storytelling in a crowded digital landscape.

Approach: Developed a multi-channel content strategy, including a new podcast series and visual assets, to drive brand awareness.

Impact: Achieved a 20% increase in reader audience, demonstrating the ability to use creative media to capture and retain customer attention.